— MARKET ENTRY
Brazil is not a plug-and-play market.
Most foreign companies that struggle in Brazil don’t fail because of the product. They fail because they chose the wrong entry structure, the wrong local partner, or the wrong timing — and found out too late. A successful Brazil market entry starts with getting those three things right.
90 Days
Days to your first Proof of Concept — demand validated, no capital commitment.
Up to 30
Qualified leads per 90-day Proof of Concept — volume aligned with your Ideal Customer Profile before engagement begins.
3-18 Months
Months to market, depending on sector and product category.
— THE CHALLENGE
What stops a successful Brazil market entry
The barriers aren’t the ones most companies expect. In fact, demand is rarely the issue. Instead, what stops most entries is execution — structure, compliance, and partner fit.
#1
Structure chosen too late
Companies arrive with a product and no commercial architecture. Choosing between agent, distributor, or broker after the fact is slow, expensive, and often wrong for the sector.
#2
Compliance surprises
ANVISA registration, CNPJ requirements, NCM classification, cascading tax layers — Brazil’s regulatory system rewards companies that.
#3
Wrong partner or phase
A distributor built for scale is the wrong partner for market validation. A broker who doesn’t know your sector is a wasted introduction. Phase and profile must match from the start.
— OUR APPROACH
A phased market entry model — sequenced for Brazil
Most failed Brazil entries skip Phase 1. We don’t. Every engagement begins with validation before commitment.
Every engagement starts with a 90-day strategic pilot — real-world testing of product-market fit and pricing elasticity, with qualified leads delivered against your Ideal Customer Profile before any long-term commitment is made. As a result, you validate demand before committing capital to local infrastructure or overhead — which means no sunk costs before traction is confirmed.
#1
Broker-led market validation
Weeks 1–12 · Exploration
We test demand, pricing acceptance, and channel viability through facilitated introductions to qualified Brazilian buyers. As a result, you commit budget to a full commercial structure only after traction is confirmed.
Deliverables:
→ Sector and regional demand mapping.
→ Direct introductions to qualified buyers or distributors.
→ Landed-cost and pricing modeling for your product.
→ Pre-assessment of your regulatory path by product type.
→ A Phase 2 readiness report with go/no-go recommendation.
#2
Structured distribution
Months 3–12 · Commercial build
Once traction is confirmed, we formalize distribution or agency partnerships. In addition, we handle contract structuring, and logistics coordination on your behalf.
Deliverables:
→ Distribution partner selection and contracting.
→ Registration support with ANVISA, INMETRO, or MAPA, depending on your product category.
→ Setup of your local commercial structure.
→ Coordination of first commercial orders and fulfilment logistics.
— WHAT RBS EXPORT DELIVERS
Not strategy decks. Commercial outcomes.
We are not passive brokers. Rather, we operate as a direct extension of your internal sales team — which means we manage the full commercial cycle from prospecting to deal closure. Our work is transactional by design: introductions that lead to agreements, structures that lead to sales.
01 — Dedicated Account Manager in Brazil A local expert managing your Brazilian business development full-time — attending meetings, leading technical-commercial negotiations, and maintaining buyer relationships between your visits.
02 — Qualified lead delivery Every lead we deliver has been vetted against your Ideal Customer Profile before it reaches your team. No volume padding — only verified, high-intent opportunities aligned with your target market and pricing tier.
03 — Commercial structure design We define the right model for your sector — agent, distributor, or broker — and structure agreements that protect your pricing, brand, and long-term scalability in Brazil.
04 — Regulatory and compliance navigation ANVISA, INMETRO, MAPA, Siscomex — we map your product’s full regulatory path and coordinate with certified specialists to compress timelines and avoid port holds.
05 — Structured sales pipeline with KPI reporting Full visibility into the funnel at every stage — ensuring revenue predictability and consistent performance tracking from first outreach to signed deal.
COMMERCIAL MODEL
Monthly Retainer Covers your dedicated Account Manager, active business development, and full commercial infrastructure maintenance in Brazil.
Success Fee Performance-driven commission calculated on the CIF value of finalized transactions. Our incentives are fully aligned with yours.
IMPORTER & MERCHANT OF RECORD MODEL
Through our partner in São Paulo and Santa Catarina, we offer immediate distribution without requiring a local legal entity — turnkey import execution, warehousing, and last-mile coordination. Entry without a CNPJ (VAT or EIN number), with the option to evolve into a subsidiary as you scale.
— WHY RBS EXPORT
What makes our market entry model different
Most firms advise. We intermediate. The distinction matters at every stage.
We are inside the market, not above it Our team operates from São Paulo. Relationships with distributors, buyers, and regulatory specialists are maintained year-round — not assembled for each engagement from a contact database.
Commercial outcome focus, not deliverable focus We are not a project-based consultancy. Instead, our model is built around commercial milestones — introductions, agreements, first orders. This means our success is directly aligned with yours.
We work with both sides of the market Because we also broker exports for Brazilian companies, we understand how Brazilian buyers and partners think, negotiate, and make decisions — giving you an interpretive advantage most foreign companies lack.
Verified and independently listed RBS Export is a Connect Americas verified company. Our network spans São Paulo, Atlanta, and Beijing — active commercial hubs, not satellite addresses.
— CONTINUE READING
New to Brazil? Read in sequence:
— GET STARTED
Let’s talk about Brazil.
Ready to explore Brazil? Tell us about your company and we’ll be in touch. No commitment required.